Otterly.AI alternative for local businesses: PickableAI compared (2026)
Otterly.AI tracks a brand's presence in AI answers, on the prompts you write. PickableAI asks a local customer's question, “best {trade} in {city}”, and shows who gets named instead of you. Here are both, side by side, with the prices each vendor publishes.
By the PickableAI team · Updated 10 October 2026 · 3 min read
The short answer
Transparency
This page is published by PickableAI, one of the two tools compared. Information about Otterly.AI comes from its pricing page, checked on 10 October 2026 (link at the bottom). Prices change: check them before choosing. If anything is inaccurate, write to us and we'll fix it.
Side by side
| Otterly.AI | PickableAI | |
|---|---|---|
| Built for | Marketing teams, brands, agencies | Local businesses and their agencies |
| First paid price | $29/month (Lite plan) | 19/month, in USD, EUR or CHF |
| What that price includes | 15 prompts you write, 1 workspace | 1 business, 50 questions a month, 3 of them your own |
| AI engines tracked | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | ChatGPT, Gemini, Perplexity |
| Paid add-on engines | Gemini and Google AI Mode ($9/month each on Lite), Claude ($29/month on Lite) | No add-ons |
| Frequency | Daily | Every Monday (Monday and Thursday on Agency plans) |
| Trial | Free trial, with sign-up | Free check, no sign-up |
| Next plan up | $189/month (100 prompts) | 49/month (3 businesses, 500 questions a month) |
| Agencies | Partner programme on the $189 and $489 plans: a workspace per client, reports with your branding through Looker Studio | Agency plan at 149/month: 10 businesses, white-label reports |
| Countries | 50+ countries | Questions asked city by city |
Where Otterly.AI does better
- A reading every day. PickableAI checks once a week (twice for agencies). If you need to see a change the next morning, Otterly.AI shows it sooner.
- Google's AI answers and Copilot. Otterly.AI tracks Google AI Overviews and Microsoft Copilot on every plan, with Google AI Mode and Claude as add-ons. PickableAI tracks none of the four.
- Several countries. Otterly.AI lists 50+ countries: useful for a brand present in several markets.
- Technical access. From the $189 plan, Otterly.AI gives API access and a Looker Studio connector. PickableAI offers CSV and PDF exports from the 49 a month plan, no API.
Where PickableAI fits better
- Nothing to write. You give a trade and a city: the questions a customer would ask (“best {trade} in {city}”) are ready. In Otterly.AI, you write every prompt you track.
- The competitors down the road. The result shows which businesses in your city get named instead of you, and which sites the assistant relied on.
- An action plan for a local business. Your Google profile compared with those of the businesses named, mistakes the assistants repeat about you (address, hours, phone), actions ranked by effect.
- Each question asked twice per assistant on paid plans, because an assistant doesn't give the same answer twice.
- Gemini included, with no add-on to buy.
Two concrete cases
- A single shop. Otterly.AI Lite: $29 a month for 15 prompts on four engines, $9 more to add Gemini. PickableAI Essential: 19 a month for one business, its four standard questions and three of your own, on three assistants, every Monday.
- An agency with 10 local clients. Otterly.AI: the $189 a month plan gives 100 prompts to share between clients (150 with partner status). PickableAI: the plan for agencies at 149 a month covers 10 businesses, with 2,500 questions a month and reports under your name.
Before you pay for either
Start by measuring where you stand: the free check needs no sign-up, and Otterly.AI has a free trial. You can also check by hand: how to check if ChatGPT recommends your business. For the rest of the market, see the AI visibility tools compared.
Sources
- Otterly.AI: otterly.ai/pricing, checked on 10 October 2026
- PickableAI: pricing
Guides by trade
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Compare tools
Frequently asked questions
Is there a cheaper alternative to Otterly.AI?
PickableAI starts at 19 a month (in US dollars, euros or Swiss francs); Otterly.AI's Lite plan is listed at $29 a month on 10 October 2026. The two tools don't measure the same thing: Otterly.AI tracks a brand on the prompts you write, daily; PickableAI asks a local customer's questions in your city, weekly.
Does Otterly.AI work for a local business?
It can: you write your own prompts, so you can put your city in them. Its pricing page presents it for marketing teams and agencies, and its plans count tracked prompts, not businesses.
Is there a free alternative to Otterly.AI?
PickableAI's free check, with no sign-up, asks one AI assistant about your trade and your city and shows where you stand. Paid plans ask ChatGPT, Gemini and Perplexity. Otterly.AI offers a free trial.
Does AI recommend you?
The free check asks AI assistants your customers' questions (“best {trade} in {city}”) and shows your position, or who is named instead of you.
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